EVOLVA Business Growth Collective
A female-led collective supporting ambitious women across the UK and beyond to scale and grow their businesses.
Introducing our team…
Kellie Williams
Founder of EVOLVA Business Growth Collective
- Business Growth Coach
- Strategist
- Leader of a Female-Led Powerhouse
With more than 30 years of business experience, Kellie Williams is a powerhouse in recruitment, leadership and business development and the woman ambitious founders turn to when they’re ready to rise.
After building a successful corporate career, Kellie walked away to create a business on her terms. In just 18 months, she scaled from freelancer to six-figure CEO, hit the VAT threshold and transitioned into a limited company. What began as a leap of faith has evolved into EVOLVA: a high-impact, female-led collective supporting women who are ready to grow, scale and step fully into their power.
Today, Kellie is a sought-after business growth coach and strategist known for her grounded expertise, honest guidance and unwavering commitment to helping women succeed. She has built an exceptional team of talented, mission-aligned women who share her vision: to help female founders grow with clarity, confidence and balance.
Together, they empower women to step into their CEO identity, elevate their authority, attract aligned clients, earn more and scale businesses that feel sustainable, impactful and deeply fulfilling, without burnout or sacrifice.
Kellie’s business evolved because she evolved and through EVOLVA, she’s here to help you evolve into your next level too.
Sam
Creative Brand Designer
- Identity Specialist
- Creative Lead
- Designer of Iconic, Scroll-Stopping Brands
With over three decades of experience in the design industry, Sam has had the privilege of working with a diverse range of clients across sectors from heritage and hospitality to entertainment and health.
Her portfolio includes iconic names such as the National Trust, Etihad Airways, Jamie Oliver, Music for Dementia, Liverpool Empire Theatre and Asahi, among many others.
Driven by a passion for visual storytelling and a deep understanding of brand identity, Sam brings strategic thinking and refined creativity to every project. Whether it’s crafting compelling campaigns, designing for print or digital, or building cohesive brand systems, she approaches each brief with clarity, originality, and a collaborative spirit.
“As a designer and illustrator, I’m able to help with both ends of the spectrum. I can produce original characters and illustrations for your project or use my graphic design skills to develop logo designs, full branding, info graphics, print layouts, and front-end website designs. I also love social media marketing.”
Aga
“Photography and visual content isn’t just my job – It’s my passion!”
With 20 years of experience in the photography industry, Aga is all about creating authentic, standout imagery that lets your brand do the talking.
Her mission is to create amazing, scroll-stopping images that embody your brand and personality.
She loves photographing women and helping them stand out in the online space with impactful brand images.
“The magic unfolds as we translate your vision and passion into visuals. And the best part? Witnessing the incredible boost of confidence my clients experience, walking away not just with photos, but with a brand clarity that propels them towards their dreams and ideal clients. Shooting with me is always fun, this is my promise!”
Emma
- Tech Expert
- Course & Membership Specialist
- Creative Problem-Solver with a Technical Edge
Emma brings a unique fusion of creativity, precision and technical expertise to the EVOLVA team. After a successful professional dancing career, she transitioned into the world of digital creation, studying audio-visual production at university, a move that sparked her passion for building seamless, high-performing online experiences.
With an extraordinary ability to blend artistic intuition with analytical thinking, Emma is the powerhouse behind the tech that helps our clients scale. She specialises in course creation, membership builds, automations, systems and digital delivery, transforming ideas into beautifully executed platforms that run smoothly, look stunning and elevate the client experience.
Emma’s creative background gives her an edge: she sees strategy and tech through the lens of storytelling, user experience and emotion. Her technical skill ensures every detail works flawlessly.
At EVOLVA, Emma is the go-to expert for all things tech, digital and systems, empowering female founders to scale with confidence, clarity and ease.
Testimonials
Kellie and her team have really helped move my business forward. Our weekly meetings leave me feeling on top of all the tasks that need completing, the ladies keep me accountable, and this is making a huge, positive impact in my business. I’d like me you are stuck in procrastination mode, or taking too long to get tasks done when you could be using your time more effectively, get in touch with Kellie today!
Working with Kellie has been genuinely transformative for both me and my business. Her coaching and mentoring have brought a new level of clarity to my strategy, helping me define my ideal client with precision and shape my From the Hard Hat membership in a way that truly aligns with my vision. Kellie’s guidance has also been invaluable during challenges with my website designers; she helped me navigate the issues confidently and make informed decisions that protected my brand and progress. She is supportive, insightful, and completely committed to seeing her clients succeed. If you want a coach who brings structure, confidence, and real strategic direction to your business, I cannot recommend Kellie highly enough.
Working with Kellie has been an absolute game changer for my business. Before working with her, I struggled with structure and clarity, but she helped me build solid systems that finally make everything feel organised and manageable. She also guided me through defining and strengthening my brand identity, and the transformation has been incredible. Kellie is supportive, insightful, and genuinely invested in her clients’ success. If you’re looking for a business coach who will elevate your confidence, your strategy, and your brand, I can’t recommend her highly enough.
Working with Kellie has been a breath of fresh air. I approached her after struggling with my own clarity and focus on my business. I knew Kellie would see what I couldn’t and help me put everything into order. Together, we’ve put solid foundations in place and streamlined my services. Kellie takes a kind and thoughtful approach towards helping her clients and is generous with sharing her years of experience to ensure that entrepreneurs thrive and evolve as and when demands arise. Kellie started out as my coach and is now a friend and trusted mentor.